Pathfinder. Writer. Connector. | 828.768.1202

Melissa Stanz

My Thoughts on Creative Writing

What to Expect from My Blogpensieri

I’ve been blogging for clients for quite some time, writing about interesting topics such as chicken breeds and horses and historic homes and biodiesel programs to name a few. But this is my first blog for myself, and I will be writing about, well, writing, PR, strategic market planning, message development, horses, living in the spectacular WNC mountains, and other things from time to time.

Creative Writing Defined

One of my web pages is called creative writing. Here’s how Wiki defines it:
“Creative writing is any writing that goes outside the bounds of normal professional, journalistic, academic, or technical forms of literature, typically identified by an emphasis on narrative craft, character development, and the use of literary tropes or with various traditions of poetry and poetics.”

I really thought about that name, considering promotional writing or content as options. But I decided creative writing really does cover the writing I do. Yes, I write content that sells, but my focus when I write anything is to tell a story, because that’s how people communicate more effectively.
So whether I’m writing about Biltmore or manufacturing products like distribution transformers or people who are blind or visually impaired or apparel branding solutions, my job is to write about those things so that I engage people. I get to help readers/potential customers/potential donors understand what the products or services or people are about and why they should care.  I get to tell stories for a living, and I think that’s a very cool thing.

My Life as a Writer

I love writing, I’ve been doing it since I was a small child, and I thank my mom for teaching me to love reading and writing. She was an elementary school teacher, and helped countless students develop reading and writing skills.
Writing for different media can be tricky, but as long as I keep the end in mind, addressing the “what’s in it for the end user” question, I can work in just about any medium. I write tons of web content, brochures, annual reports, and blog posts. I also create press releases, pitch story ideas to the media (an entirely different type of writing), and write feature stories, some of them quite long, for various magazines locally and nationally.
Ok, enough for now. More to come…happy holidays everyone, and here’s to a fantastic 2016!